Description
SKYFALL 007 + Heineken

Roles and Responsibilities:
Concept, Lead Art director on tvc, digital and activation, packaging and print.



The film sets up the legendary encounter that sees Heineken come
face to face with James Bond in their most Legendary collaboration yet.
ROLE
Advertising, Art Direction, Web Design
Date
2012
Heineken | James Bond | Skyfall 007
  • A SEAMLESS MULTI CHANNEL EXPERIENCE WITH ONE CLEAR PREMISE.  
     
    COULD AN EVERY DAY GUY FILL THE SHOES OF JAMES BOND?
     
     
     
    Role:  Concept & lead art director on all media.  Tv, digital, activation, print, viral, packaging.
  • VILLAINS PULLED ALL YOUR INFORMATION FROM YOUR SOCIAL CHANNELS TO FIND OUT WHO YOU WHERE.   AFTER HELPING THE GAME YOU GOT DIRECTED TO ONE OF THE LOCAL ACTIVATIONS. 
  •  17 INSTALLATIONS ARROUND THE WORLD TESTED YOUR BOND WORTHINESS.
    MAKING SURE ONLY THE BEST COULD MEET THE BOND GIRL FOR REAL. 
     
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    SEE HOW IT WORKED IN THE CASE STUDY BELOW
    Where the TV stopped the digital experience continued seamlessly into a game and global activations
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    Screengrabs. 
  • SCREENGRABS OF THE ONLINE EXPERIENCE 
  • SCREENGRABS OF THE EXPERIENCES ARROUND THE WORLD 
  • Digital production: Media Monks / The mill
    Digital Director : Jonny Grant

    Check my Pro-site of Behance at www.thijsbiersteker.com